Ford Puma value and depreciation
Known for short-lived overpriced euro crossover.
Projected value of a new Ford Puma
We class the Ford Puma as a mainstream in our 12-tier model, which puts its retention at roughly 67% after three years and 53% after five. Solid volume sellers from established brands. Around two thirds of the price left after three years.
Retention table
| After | Retained | Retail value | Trade-in |
|---|---|---|---|
| 1 year | 82% | R 467 666 | R 411 546 |
| 3 years | 67% | R 379 702 | R 334 138 |
| 5 years | 53% | R 301 551 | R 265 365 |
| 7 years | 42% | R 236 826 | R 208 407 |
| 10 years | 28% | R 162 091 | R 142 640 |
Estimates for a new purchase at R 569 000; retail basis, trade-in ≈ 12% under retail.
A two year experiment that ended in November 2025 after roughly 1,800 sales, mostly because it arrived priced against far bigger SUVs. The car itself is well sorted, with a 1.0 EcoBoost engine and tidy handling. Used examples are rare and shed value quickly once it was withdrawn.
What used Puma years are worth today
Tap a year for the full breakdown: value range, remaining depreciation, and what to pay.
Puma against its rivals
Ford Puma: common questions
What is a Ford Puma worth after 3 years?
A Ford Puma bought new today for R 569 000 is projected to be worth about R 379 702 after three years, which is 67% of its price. A dealer trade-in offer would sit closer to R 334 138.
Does the Ford Puma hold its value?
We class the Ford Puma as a mainstream in our 12-tier model, which puts its retention at roughly 67% after three years and 53% after five. Solid volume sellers from established brands. Around two thirds of the price left after three years.
What does a used Ford Puma cost?
As a guide: a 2023 model is worth about R 341 144 retail today, while a 2023 model sits around R 341 144. Condition, mileage and spec move real prices by 10% or more either way.
What would a Ford Puma cost per month?
Financing a new Ford Puma at R 569 000 over 72 months at 11.75% with a 10% deposit comes to roughly R 9 945 per month before bank fees and insurance.
Keep going
All figures are modelled estimates for planning, not offers or valuations. Data reviewed 2026.