Jeep Wrangler vs Toyota Land Cruiser FJ
Value retention, real cost and monthly money, compared on the same 2026 South African data.
The Toyota Land Cruiser FJ wins on money kept: 73% retained after three years vs 63%, worth about R 305 674 at trade-in time.
Both curves, one chart
Head to head
| Wrangler | Land Cruiser FJ | |
|---|---|---|
| New price (from) | R 1 315 900 | R 714 000 |
| ±Monthly instalment | R 23 000/m | R 12 480/m |
| Retained after 1 year | 80% | 86% |
| Retained after 3 years | 63% | 73% |
| Value after 3 years | R 830 137 | R 524 463 |
| Lost to depreciation (3y) | R 485 763 | R 189 537 |
| Value after 5 years | R 638 912 | R 437 751 |
| Our tier | Mainstream | Workhorse bakkie & ladder-frame SUV |
Jeep Wrangler →
Sold locally since Jeep's mid-1990s return, the Wrangler has a devoted off-road community and holds its value far better than the rest of the Jeep range. The current JL sells in two-door and four-door Unlimited form, from about R1.32 million, with the Rubicon the popular pick. Older TJ and JK models remain sought after used, especially unmolested examples.
Known for: solid-axle off-road ability and cult following
Toyota Land Cruiser FJ →
Toyota's newest nameplate here, a compact body-on-frame 4x4 that slots below the Prado and arrived in South Africa in 2026 from around R714k. It targets buyers who want real Land Cruiser hardware in a smaller, cheaper package. Early demand has been strong given the shortage of affordable proper off-roaders.
Known for: new compact land cruiser for the jimny crowd
Common questions
Which holds value better, the Jeep Wrangler or the Toyota Land Cruiser FJ?
The Toyota Land Cruiser FJ. It keeps about 73% of its price after three years against 63% for the Jeep Wrangler, a gap of 10 points.
Which is cheaper to own over three years?
Depreciation is the biggest ownership cost. The Jeep Wrangler loses about R 485 763 over three years and the Toyota Land Cruiser FJ loses about R 189 537. Fuel, insurance and servicing can narrow or widen that, but the depreciation gap is the number to start from.
What do they cost per month?
On typical finance (10% deposit, 72 months, 11.75%), the Jeep Wrangler runs about R 23 000 per month and the Toyota Land Cruiser FJ about R 12 480, before fees and insurance.
Keep going
Modelled estimates on a retail basis; spec levels and real transaction prices vary.