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Hyundai Tucson vs Kia Sportage

Value retention, real cost and monthly money, compared on the same 2026 South African data.

The short answer

Too close to call on resale: both keep about 67% of their value over three years. Decide on the deal, not the badge.

Both curves, one chart

R0R175kR350kR525kR700kNow1y2y3y4y5y6y7y8yYears from now
Hyundai Tucson Kia Sportage

Head to head

TucsonSportage
New price (from)R 559 900R 662 995
±Monthly instalmentR 9 786/mR 11 588/m
Retained after 1 year82%82%
Retained after 3 years67%67%
Value after 3 yearsR 373 629R 442 426
Lost to depreciation (3y)R 186 271R 220 569
Value after 5 yearsR 296 728R 351 365
Our tierMainstreamMainstream

Hyundai Tucson

First sold here in 2005, then replaced by the ix35 before the nameplate returned in 2016. The current range offers petrol and diesel power with a comfort-first setup. It sells steadily against the Sportage and RAV4 and holds value adequately rather than exceptionally.

Known for: comfortable family suv with generous warranty

Kia Sportage

Kia's best-known nameplate locally, on sale since the brand's 1998 arrival and now in its fifth generation. Striking styling and generous spec pull buyers who would otherwise look at a Tucson or RAV4. Depreciation is typical Korean mainstream, steeper than a Toyota but cushioned by the long warranty.

Known for: bold-styled family suv with long warranty

Common questions

Which holds value better, the Hyundai Tucson or the Kia Sportage?

They are close to inseparable: 67% vs 67% retained after three years. Buy on price, spec and the deal you can get, not on resale.

Which is cheaper to own over three years?

Depreciation is the biggest ownership cost. The Hyundai Tucson loses about R 186 271 over three years and the Kia Sportage loses about R 220 569. Fuel, insurance and servicing can narrow or widen that, but the depreciation gap is the number to start from.

What do they cost per month?

On typical finance (10% deposit, 72 months, 11.75%), the Hyundai Tucson runs about R 9 786 per month and the Kia Sportage about R 11 588, before fees and insurance.

Keep going

Modelled estimates on a retail basis; spec levels and real transaction prices vary.