Aston Martin DBX vs Lamborghini Urus
Value retention, real cost and monthly money, compared on the same 2026 South African data.
Too close to call on resale: both keep about 57% of their value over three years. Decide on the deal, not the badge.
Both curves, one chart
Head to head
| DBX | Urus | |
|---|---|---|
| New price (from) | R 8 199 999 | R 4 875 000 |
| ±Monthly instalment | R 143 323/m | R 85 207/m |
| Retained after 1 year | 78% | 78% |
| Retained after 3 years | 57% | 57% |
| Value after 3 years | R 4 651 607 | R 2 765 438 |
| Lost to depreciation (3y) | R 3 548 392 | R 2 109 562 |
| Value after 5 years | R 3 319 792 | R 1 973 657 |
| Our tier | Luxury flagship & exotic | Luxury flagship & exotic |
Aston Martin DBX →
Aston Martin's first SUV launched in South Africa in 2020 from around R3.7 million and now sells mainly as the 520 kW DBX707, with recent dealer pricing around R8.2 million. It is the brand's local volume model by a clear margin. Early V8 cars have already lost a large share of their value.
Known for: the suv keeping aston martin afloat
Lamborghini Urus →
The Urus is comfortably Lamborghini's best seller in South Africa and the car that made the brand a regular sight in Sandton and Umhlanga. The current plug-in hybrid Urus SE lists from around R4.9 million. Used supply is now substantial, so earlier cars have depreciated in a way older Lamborghinis never did.
Known for: the lamborghini you can use every day
Common questions
Which holds value better, the Aston Martin DBX or the Lamborghini Urus?
They are close to inseparable: 57% vs 57% retained after three years. Buy on price, spec and the deal you can get, not on resale.
Which is cheaper to own over three years?
Depreciation is the biggest ownership cost. The Aston Martin DBX loses about R 3 548 392 over three years and the Lamborghini Urus loses about R 2 109 562. Fuel, insurance and servicing can narrow or widen that, but the depreciation gap is the number to start from.
What do they cost per month?
On typical finance (10% deposit, 72 months, 11.75%), the Aston Martin DBX runs about R 143 323 per month and the Lamborghini Urus about R 85 207, before fees and insurance.
Keep going
Modelled estimates on a retail basis; spec levels and real transaction prices vary.