Aston Martin DBX vs Ferrari Purosangue
Value retention, real cost and monthly money, compared on the same 2026 South African data.
Too close to call on resale: both keep about 57% of their value over three years. Decide on the deal, not the badge.
Both curves, one chart
Head to head
| DBX | Purosangue | |
|---|---|---|
| New price (from) | R 8 199 999 | R 11 795 000 |
| ±Monthly instalment | R 143 323/m | R 206 158/m |
| Retained after 1 year | 78% | 78% |
| Retained after 3 years | 57% | 57% |
| Value after 3 years | R 4 651 607 | R 6 690 941 |
| Lost to depreciation (3y) | R 3 548 392 | R 5 104 059 |
| Value after 5 years | R 3 319 792 | R 4 775 238 |
| Our tier | Luxury flagship & exotic | Luxury flagship & exotic |
Aston Martin DBX →
Aston Martin's first SUV launched in South Africa in 2020 from around R3.7 million and now sells mainly as the 520 kW DBX707, with recent dealer pricing around R8.2 million. It is the brand's local volume model by a clear margin. Early V8 cars have already lost a large share of their value.
Known for: the suv keeping aston martin afloat
Ferrari Purosangue →
Ferrari's first four-door arrived in South Africa in 2023 with a naturally aspirated V12 and a price near R12 million. The initial allocation sold out quickly and used examples have traded above list. It costs more than double a Lamborghini Urus, which limits it to a very small buyer pool.
Known for: ferrari's first four-door, v12 powered
Common questions
Which holds value better, the Aston Martin DBX or the Ferrari Purosangue?
They are close to inseparable: 57% vs 57% retained after three years. Buy on price, spec and the deal you can get, not on resale.
Which is cheaper to own over three years?
Depreciation is the biggest ownership cost. The Aston Martin DBX loses about R 3 548 392 over three years and the Ferrari Purosangue loses about R 5 104 059. Fuel, insurance and servicing can narrow or widen that, but the depreciation gap is the number to start from.
What do they cost per month?
On typical finance (10% deposit, 72 months, 11.75%), the Aston Martin DBX runs about R 143 323 per month and the Ferrari Purosangue about R 206 158, before fees and insurance.
Keep going
Modelled estimates on a retail basis; spec levels and real transaction prices vary.