Subaru Impreza value and depreciation
Known for rally pedigree and wrx turbo halo.
Depreciation curve
We class the Subaru Impreza as a mainstream in our 12-tier model, which puts its retention at roughly 65% after three years and 51% after five. Solid volume sellers from established brands. Around two thirds of the price left after three years.
Retention table
| After | Retained |
|---|---|
| 1 year | 81% |
| 3 years | 65% |
| 5 years | 51% |
| 7 years | 39% |
| 10 years | 26% |
Estimates for a new purchase at list price; retail basis, trade-in ≈ 12% under retail.
Sold in South Africa from the mid-1990s, the Impreza built the brand's cult following through its turbocharged WRX and STI versions. Ordinary naturally aspirated models were always rare next to Toyota and VW rivals. The nameplate quietly left the local market around 2021, well after the WRX became a standalone model.
Impreza against its rivals
Subaru Impreza: common questions
Does the Subaru Impreza hold its value?
We class the Subaru Impreza as a mainstream in our 12-tier model, which puts its retention at roughly 65% after three years and 51% after five. Solid volume sellers from established brands. Around two thirds of the price left after three years.
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All figures are modelled estimates for planning, not offers or valuations. Data reviewed 2026.