Rolls-Royce Phantom value and depreciation
Known for the ultimate chauffeur-driven statement.
Depreciation curve
We class the Rolls-Royce Phantom as a luxury flagship & exotic in our 12-tier model, which puts its retention at roughly 54% after three years and 37% after five. Flagship saloons and exotics shed value brutally once the first owner is done. Some halo cars (911, certain AMG and M cars) beat this curve and carry per-model overrides.
Retention table
| After | Retained |
|---|---|
| 1 year | 76% |
| 3 years | 54% |
| 5 years | 37% |
| 7 years | 25% |
| 10 years | 14% |
Estimates for a new purchase at list price; retail basis, trade-in ≈ 12% under retail.
The BMW-era Phantom has been available in South Africa since the mid-2000s and remains the most expensive series-production car sold here, with pricing on application well beyond R12 million. Local deliveries are counted in single digits per year. Used seventh-generation cars trade at a small fraction of their original cost.
Phantom against its rivals
Rolls-Royce Phantom: common questions
Does the Rolls-Royce Phantom hold its value?
We class the Rolls-Royce Phantom as a luxury flagship & exotic in our 12-tier model, which puts its retention at roughly 54% after three years and 37% after five. Flagship saloons and exotics shed value brutally once the first owner is done. Some halo cars (911, certain AMG and M cars) beat this curve and carry per-model overrides.
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All figures are modelled estimates for planning, not offers or valuations. Data reviewed 2026.