Rolls-Royce Cullinan value and depreciation
Known for the rolls-royce of suvs, named after a south african diamond.
Depreciation curve
We class the Rolls-Royce Cullinan as a luxury flagship & exotic in our 12-tier model, which puts its retention at roughly 57% after three years and 40% after five. Flagship saloons and exotics shed value brutally once the first owner is done. Some halo cars (911, certain AMG and M cars) beat this curve and carry per-model overrides.
Retention table
| After | Retained |
|---|---|
| 1 year | 78% |
| 3 years | 57% |
| 5 years | 40% |
| 7 years | 29% |
| 10 years | 17% |
Estimates for a new purchase at list price; retail basis, trade-in ≈ 12% under retail.
Named after the diamond found near Pretoria, the Cullinan quickly became the most requested Rolls-Royce in South Africa after arriving in 2019. Pricing is on application and typically lands north of R8 million before personalisation. It outsells the brand's sedans locally.
Cullinan against its rivals
Rolls-Royce Cullinan: common questions
Does the Rolls-Royce Cullinan hold its value?
We class the Rolls-Royce Cullinan as a luxury flagship & exotic in our 12-tier model, which puts its retention at roughly 57% after three years and 40% after five. Flagship saloons and exotics shed value brutally once the first owner is done. Some halo cars (911, certain AMG and M cars) beat this curve and carry per-model overrides.
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All figures are modelled estimates for planning, not offers or valuations. Data reviewed 2026.