Proton Persona value and depreciation
Known for cheap family sedan, orphaned parts.
Depreciation curve
We class the Proton Persona as a orphan & discontinued in our 12-tier model, which puts its retention at roughly 49% after three years and 35% after five. When a brand leaves South Africa its residuals collapse. No dealer network means no price floor.
Retention table
| After | Retained |
|---|---|
| 1 year | 71% |
| 3 years | 49% |
| 5 years | 35% |
| 7 years | 25% |
| 10 years | 15% |
Estimates for a new purchase at list price; retail basis, trade-in ≈ 12% under retail.
Sedan take on the Gen-2 platform that arrived around 2008 with sensible pricing. It made a fair case as cheap family transport until the brand's 2012 exit orphaned it. Expect to hunt for trim and body parts.
Persona against its rivals
Proton Persona: common questions
Does the Proton Persona hold its value?
We class the Proton Persona as a orphan & discontinued in our 12-tier model, which puts its retention at roughly 49% after three years and 35% after five. When a brand leaves South Africa its residuals collapse. No dealer network means no price floor.
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All figures are modelled estimates for planning, not offers or valuations. Data reviewed 2026.