Kia Pride value and depreciation
Known for mazda-based budget starter car.
Depreciation curve
We class the Kia Pride as a budget & entry level in our 12-tier model, which puts its retention at roughly 63% after three years and 49% after five. Big used demand keeps cheap cars moving, but thinner brand equity means faster percentage losses than the Polo class.
Retention table
| After | Retained |
|---|---|
| 1 year | 80% |
| 3 years | 63% |
| 5 years | 49% |
| 7 years | 38% |
| 10 years | 25% |
Estimates for a new purchase at list price; retail basis, trade-in ≈ 12% under retail.
Kia's entry car of the late 1990s, based on the old Mazda 121. Rock-bottom pricing and simple mechanicals were the whole sales pitch. It has all but vanished from the used market.
Pride against its rivals
Kia Pride: common questions
Does the Kia Pride hold its value?
We class the Kia Pride as a budget & entry level in our 12-tier model, which puts its retention at roughly 63% after three years and 49% after five. Big used demand keeps cheap cars moving, but thinner brand equity means faster percentage losses than the Polo class.
Keep going
All figures are modelled estimates for planning, not offers or valuations. Data reviewed 2026.