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Mainstreamcompact SUVNo longer sold new

Ford Kuga value and depreciation

Known for the 1.6 ecoboost fire saga.

Year-1 depreciation
17%
3-year retention
67%
5-year retention
54%
Tier
Mainstream

Depreciation curve

R0R25R50R75R100Now1y2y3y4y5y6y7y8y9y10yYears from now

We class the Ford Kuga as a mainstream in our 12-tier model, which puts its retention at roughly 67% after three years and 54% after five. Solid volume sellers from established brands. Around two thirds of the price left after three years.

Retention table

AfterRetained
1 year83%
3 years67%
5 years54%
7 years42%
10 years29%

Estimates for a new purchase at list price; retail basis, trade-in ≈ 12% under retail.

Remembered mostly for the 1.6 EcoBoost engine fires of 2016 and 2017, which forced a mass recall and did lasting damage to the badge. Before that it was a competent Tiguan rival, sold from 2011 until Ford quietly dropped it in 2022 without bringing the third generation. Used prices are soft as a result, which makes clean later cars decent value.

Kuga against its rivals

Ford Kuga: common questions

Does the Ford Kuga hold its value?

We class the Ford Kuga as a mainstream in our 12-tier model, which puts its retention at roughly 67% after three years and 54% after five. Solid volume sellers from established brands. Around two thirds of the price left after three years.

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All figures are modelled estimates for planning, not offers or valuations. Data reviewed 2026.