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Budget & entry levelbudget sedanNo longer sold new

Ford Ikon value and depreciation

Known for budget sedan on fiesta underpinnings.

Year-1 depreciation
21%
3-year retention
62%
5-year retention
47%
Tier
Budget & entry level

Depreciation curve

R0R25R50R75R100Now1y2y3y4y5y6y7y8y9y10yYears from now

We class the Ford Ikon as a budget & entry level in our 12-tier model, which puts its retention at roughly 62% after three years and 47% after five. Big used demand keeps cheap cars moving, but thinner brand equity means faster percentage losses than the Polo class.

Retention table

AfterRetained
1 year79%
3 years62%
5 years47%
7 years36%
10 years23%

Estimates for a new purchase at list price; retail basis, trade-in ≈ 12% under retail.

Budget sedan assembled locally from 2001 for buyers who wanted a boot on Fiesta underpinnings. A second, India-sourced generation carried the name from 2007 until around 2011 when the Figo took over at the bottom of the range. Survivors are old and very cheap, so condition matters more than mileage.

Ikon against its rivals

Ford Ikon: common questions

Does the Ford Ikon hold its value?

We class the Ford Ikon as a budget & entry level in our 12-tier model, which puts its retention at roughly 62% after three years and 47% after five. Big used demand keeps cheap cars moving, but thinner brand equity means faster percentage losses than the Polo class.

Keep going

All figures are modelled estimates for planning, not offers or valuations. Data reviewed 2026.