Ford Courier value and depreciation
Known for pre-ranger one-ton workhorse.
Depreciation curve
We class the Ford Courier as a workhorse bakkie & ladder-frame suv in our 12-tier model, which puts its retention at roughly 75% after three years and 64% after five. Fleet, farm and family demand puts a floor under these. Expect roughly 75% retention after three years and strong rural resale forever.
Retention table
| After | Retained |
|---|---|
| 1 year | 87% |
| 3 years | 75% |
| 5 years | 64% |
| 7 years | 53% |
| 10 years | 39% |
Estimates for a new purchase at list price; retail basis, trade-in ≈ 12% under retail.
One-ton bakkie of the 1990s that shared everything important with the Mazda B-series built alongside it at Samcor. The Ranger nameplate replaced it around 2000. Old Couriers still work on farms, where mechanical simplicity keeps them alive.
Courier against its rivals
Ford Courier: common questions
Does the Ford Courier hold its value?
We class the Ford Courier as a workhorse bakkie & ladder-frame suv in our 12-tier model, which puts its retention at roughly 75% after three years and 64% after five. Fleet, farm and family demand puts a floor under these. Expect roughly 75% retention after three years and strong rural resale forever.
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All figures are modelled estimates for planning, not offers or valuations. Data reviewed 2026.