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Weak-franchise mainstreamhalf-ton bakkieNo longer sold new

Fiat Strada value and depreciation

Known for car based half ton loadbox.

Year-1 depreciation
22%
3-year retention
60%
5-year retention
47%
Tier
Weak-franchise mainstream

Depreciation curve

R0R25R50R75R100Now1y2y3y4y5y6y7y8y9y10yYears from now

We class the Fiat Strada as a weak-franchise mainstream in our 12-tier model, which puts its retention at roughly 60% after three years and 47% after five. Perfectly good cars weighed down by dealer-network and parts-cost perception on the used market.

Retention table

AfterRetained
1 year78%
3 years60%
5 years47%
7 years36%
10 years23%

Estimates for a new purchase at list price; retail basis, trade-in ≈ 12% under retail.

Fiat's half-ton bakkie was based on the Palio and sold through the 2000s against the Bantam and Corsa Utility. A decent loadbox and car-like manners were the pitch. The half-ton segment shrank and the Strada left the market with it.

Strada against its rivals

Fiat Strada: common questions

Does the Fiat Strada hold its value?

We class the Fiat Strada as a weak-franchise mainstream in our 12-tier model, which puts its retention at roughly 60% after three years and 47% after five. Perfectly good cars weighed down by dealer-network and parts-cost perception on the used market.

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All figures are modelled estimates for planning, not offers or valuations. Data reviewed 2026.