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Luxury flagship & exoticconvertible GTNo longer sold new

Ferrari California value and depreciation

Known for the most affordable used ferrari route.

Year-1 depreciation
25%
3-year retention
52%
5-year retention
35%
Tier
Luxury flagship & exotic

Depreciation curve

R0R25R50R75R100Now1y2y3y4y5y6y7y8y9y10yYears from now

We class the Ferrari California as a luxury flagship & exotic in our 12-tier model, which puts its retention at roughly 52% after three years and 35% after five. Flagship saloons and exotics shed value brutally once the first owner is done. Some halo cars (911, certain AMG and M cars) beat this curve and carry per-model overrides.

Retention table

AfterRetained
1 year75%
3 years52%
5 years35%
7 years24%
10 years13%

Estimates for a new purchase at list price; retail basis, trade-in ≈ 12% under retail.

The California and later California T were sold in South Africa from 2009 to 2017 as Ferrari's everyday convertible. It is now the cheapest way into Ferrari ownership on the used market, often trading below R2 million. That accessibility comes with heavy running costs relative to the purchase price.

California against its rivals

Ferrari California: common questions

Does the Ferrari California hold its value?

We class the Ferrari California as a luxury flagship & exotic in our 12-tier model, which puts its retention at roughly 52% after three years and 35% after five. Flagship saloons and exotics shed value brutally once the first owner is done. Some halo cars (911, certain AMG and M cars) beat this curve and carry per-model overrides.

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All figures are modelled estimates for planning, not offers or valuations. Data reviewed 2026.